What causes NuNaturals Oat Fiber's strong smell?

Many brands use chemicals to bleach their oat fiber which lightens the color and removes oat fiber's natural oat smell. We use a mechanical (machine) process with no chemicals and thus the oat fiber retains its natural smell. We find that our customers oat fiber in its raw, natural form. Cooking or baking with it should reduce the smell in finished recipes. 

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